Writing Website Copy That Works
Author Archives: admin
Is Networking a Waste of Time?
I got into a huge argument last week with one of my biz partners who said we should start spending more time networking. Like attend 3 events a week. Ugh.
This isn’t bad advice. But I’ve gone down that road before. I used to be on boards and committees, planning events, meeting, greeting and promoting every [...]
Mentoring
I’ve had some incredible mentors in my life…in my business and personal life.
But most people associate mentors with helping them get work or introduce them to the important people in their industry. My mentors have helped in other ways.
What does it mean to be mentored?
First, it could certainly mean important introductions. Your mentor probably has connections to [...]
How To Immediately Increase Site Conversion
INCREASE SITE CONVERSION WITH RELEVANT CONTENT
High traffic rankings mean nothing if visitors aren’t converting. In fact, it means you’re wasting a lot of time and money soliciting useless traffic. I’ve spoken to dozens of clients who have spent hundreds – make that thousands – a month on pay-per-click campaigns. Traffic is huge… Visitors click by [...]
Quick Fixes to Boost Your Site's Appeal
Read a random small business website, and you’ll find yourself yawning.
Look past the home page and you may even be offended. I reviewed a few interior design sites recently, figuring decorators would have an eye toward aesthetics.
Forget it.
Here were some of the more obvious problems:
Colored Font – Usually unreadable. It’s never ok to sacrifice clarity [...]
What do search engines want already?
Search engine optimization used to be fairly simple. The algorithms the engines used were based on strategically placed keywords, and the strategy in the early days was to “beat the engines”. The search engines have become a lot smarter since the old days, and figuring out their complex formulas has become a loser’s game. Yet the [...]
