It’s one of the most common mistakes I see in business websites. You want to tell your reader EVERYTHING about your business, but that’s no better than telling them nothing. People don’t want to know everything about you and your business. You’re lucky if they stick around for more than 10 seconds. I was watching…
I like things to be simple. Copywriting is about clarity. You want to get your message across clearly and powerfully. So as a writer I struggle with the sizzle and razzle dazzle of crazy graphic design. I’ve learned to talk the language and when I work with designers I get my way about 50% of…
It’s easy to increase your ranking by adding a few SEO elements, so why not do it? There are many, many tools that help with keyword research. Adding these to your titles and tags won’t rocket you to the top of the charts, but combined with good copy you’ll have a much more effective site….
I just finished an interesting book by Dan Kennedy. Dan‘s a copywriter and marketing guru who has written over a dozen books and delivered thousands of presentations over the past 30 years. Dan’s not the most likeable guy in the world. He’s arrogant, curmudgeonly, and opinionated. I would guess that most people are turned off…
I hired a vendor recently and paid the invoice online, as usual. The next day he called me asking when I planned to pay the bill. My first thought was “P**P** screwed me again!” But really, I had probably just forgotten to press the last “Submit” button. I’m a master of paying bills online. No…
I had no plans for New Year’s Eve. Movie, restaurant, fireworks, stay out of Times Square…many options, no agenda. A couple of movies looked good, some local restaurants offering a prix fixe, not too cold out. And with the NYC rent I pay, I should really take advantage of all these possibilities. I was sleeping…
One ad is never enough. The beauty of pay-per-click advertising is your ability to test different ads against each other, to determine the most effective. To do that…you need an AdWords campaign. What makes a good AdWords campaign? AdWords can help you tap into what your prospect really wants. For example, if you’re offering a…
Google AdWords allows you to bid for higher placement on search engine pages. If you do a great campaign, you can get top ranking. But as many an entrepreneur has experienced, it can cost a lot of money. Below are the basics on how to get started without overspending. Before you get started on a…
