Before you get started on a Google AdWords campaign, there are three points to keep in mind.

First, AdWords can help you sell stuff. Pretty much anything. Copy machines, coaching services, cooking classes…all can be marketed through a good campaign with good ads.

So what’s a good ad?

A typical Google Ad is 4 lines long – it’s very short. People will find your ads by typing in keywords, which you can find using the free Google Keywords tool. Naturally, the more popular the keyword, the more it costs.

You’re welcome to use the model below as a guideline:

First Line – Headline: Present a challenge your typical prospect faces.

Second Line – Benefit: Suggest you have the solution to the problem.

Third Line – Offer: What do they get?

Fourth Line – URL: the page you want them to go to.

As an example:

Does your puppy still pee on the rug?

Enjoy a well-trained dog!

Free 3-step report mailed to you.

www.PeeNoMore.com

One ad is essential to get started, but sadly, it’s not enough. Placing one ad in the local paper usually isn’t enough either, but sometimes we can’t afford multiple listings. The great thing about AdWords is you get to determine your budget, so you can run multiple ads and test them against each other.

So how do you do that?

I’ll be giving away the “secret” in next week’s blog. Of course, if you want a teaser, feel free to leave a comment below.

The search engine optimizers just want to rank their pages higher.

The search engines are only trying to reflect the most accurate and quality results for their customers. Algorithms are kept secret only because internet pirates will do anything to rank higher, regardless of the value of their content.

Here are some of the things the search engine tracks:

-What sites you click on—based on their title and description. This is why key words are still important. They’re the front gate to a site.

-How long before you come back to that results page. If you come back immediately, that’s an indication the site wasn’t relevant for you, and the engine failed.

-Incoming links to that site, and their relevancy. This is a tough thing for a computer to gauge, and it’s why investing in artificial intelligence now might be a good idea. Computers get smarter all the time.

Bottom Line: Spend more time making your reader happy, and less energy worrying about Google.