One ad is never enough. The beauty of pay-per-click advertising is your ability to test different ads against each other, to determine the most effective. To do that…you need an AdWords campaign.
What makes a good AdWords campaign?
AdWords can help you tap into what your prospect really wants. For example, if you’re offering a new book [...]
Writing Website Copy That Works
Category Archives: Uncategorized
Google AdWords-Campaigns
Google AdWords – A Beginner’s Guide
Google AdWords allows you to bid for higher placement on search engine pages. If you do a great campaign, you can get top ranking. But as many an entrepreneur has experienced, it can cost a lot of money. Below are the basics on how to get started without overspending.
Before you get started on a Google [...]
Is Networking a Waste of Time?
I got into a huge argument last week with one of my biz partners who said we should start spending more time networking. Like attend 3 events a week. Ugh.
This isn’t bad advice. But I’ve gone down that road before. I used to be on boards and committees, planning events, meeting, greeting and promoting every [...]
Mentoring
I’ve had some incredible mentors in my life…in my business and personal life.
But most people associate mentors with helping them get work or introduce them to the important people in their industry. My mentors have helped in other ways.
What does it mean to be mentored?
First, it could certainly mean important introductions. Your mentor probably has connections to [...]
How To Immediately Increase Site Conversion
INCREASE SITE CONVERSION WITH RELEVANT CONTENT
High traffic rankings mean nothing if visitors aren’t converting. In fact, it means you’re wasting a lot of time and money soliciting useless traffic. I’ve spoken to dozens of clients who have spent hundreds – make that thousands – a month on pay-per-click campaigns. Traffic is huge… Visitors click by [...]
Quick Fixes to Boost Your Site's Appeal
Read a random small business website, and you’ll find yourself yawning.
Look past the home page and you may even be offended. I reviewed a few interior design sites recently, figuring decorators would have an eye toward aesthetics.
Forget it.
Here were some of the more obvious problems:
Colored Font – Usually unreadable. It’s never ok to sacrifice clarity [...]
