I’ve had some incredible mentors in my life…in my business and personal life. But most people associate mentors with helping them get work or introduce them to the important people in their industry. My mentors have helped in other ways. What does it mean to be mentored? First, it could certainly mean important introductions. Your mentor…
INCREASE SITE CONVERSION WITH RELEVANT CONTENT High traffic rankings mean nothing if visitors aren’t converting. In fact, it means you’re wasting a lot of time and money soliciting useless traffic. I’ve spoken to dozens of clients who have spent hundreds – make that thousands – a month on pay-per-click campaigns. Traffic is huge… Visitors click…
Read a random small business website, and you’ll find yourself yawning. Look past the home page and you may even be offended. I reviewed a few interior design sites recently, figuring decorators would have an eye toward aesthetics. Forget it. Here were some of the more obvious problems: Colored Font – Usually unreadable. It’s…
