Google AdWords allows you to bid for higher placement on search engine pages. If you do a great campaign, you can get top ranking. But as many an entrepreneur has experienced, it can cost a lot of money. Below are the basics on how to get started without overspending.
Before you get started on a Google AdWords campaign, there are three points to keep in mind.
First, AdWords can help you sell stuff. Pretty much anything. Copy machines, coaching services, cooking classes…all can be marketed through a good campaign with good ads.
So what’s a good ad?
A typical Google Ad is 4 lines long – it’s very short. People will find your ads by typing in keywords, which you can find using the free Google Keywords tool. Naturally, the more popular the keyword, the more it costs.
You’re welcome to use the model below as a guideline:
First Line – Headline: Present a challenge your typical prospect faces.
Second Line – Benefit: Suggest you have the solution to the problem.
Third Line – Offer: What do they get?
Fourth Line – URL: the page you want them to go to.
As an example:
Does your puppy still pee on the rug?
Enjoy a well-trained dog!
Free 3-step report mailed to you.
One ad is essential to get started, but sadly, it’s not enough. Placing one ad in the local paper usually isn’t enough either, but sometimes we can’t afford multiple listings. The great thing about AdWords is you get to determine your budget, so you can run multiple ads and test them against each other.
So how do you do that?
I’ll be giving away the “secret” in next week’s blog. Of course, if you want a teaser, feel free to leave a comment below.
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