INCREASE SITE CONVERSION WITH RELEVANT CONTENT
High traffic rankings mean nothing if visitors aren’t converting. In fact, it means you’re wasting a lot of time and money soliciting useless traffic. I’ve spoken to dozens of clients who have spent hundreds – make that thousands – a month on pay-per-click campaigns. Traffic is huge… Visitors click by the dozens!
That’s a lot of time and money wasted.
If you want to increase your site’s conversion you have to have relevant, interesting, and useful content for your visitors.
And the only kind of content that’s relevant is content people can find and use.
Website visitors don’t window shop. Most traffic is there to find something – usually a solution to a problem…
What do I buy my new girlfriend?
How can I get higher paying clients?
What’s the best resource for building traffic?
If your visitors can’t find what they’re looking for immediately they’ll click out. And they won’t be back.
If your site is too general your online conversion rates will plummet, although you may be getting plenty of traffic to your website.
Here’s a tip I see violated a lot: too many links.
The goal is to develop pages that immediately address the visitor’s problem or concern. You want your readers to immediately find what they’re looking for. That means having one clear message or point to each page, and not cluttering it with a lot of suggestions to “click here” or “check out what Joe’s doing”.
Make sure your pages have one specific focus. To find out more about keeping your visitors coming back for more info, you’re welcome to download your Free Report “The 7 Keys to a Profitable Website” from http://www.FocusCopywriter.com
You’ll get key strategies to turn your website from a brochure floating in cyberspace to a dynamic and profitable business partner.
You’re also welcome to contact me at Stacey@FocusCopywriter.com to sign up for a FREE Strategy Session, where we’ll talk about your site goals and how to achieve them.
7 Deadly Mistakes of Website Content
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