I’m Stacey Morris, a 3rd-generation TV pitchman turned copywriter.
After 20+ years experience in copywriting for well-known TV products like the ShamWow and Ginsu Knife, I now write website copy based on million-dollar infomercial selling secrets. I specialize in writing for small businesses that need their site to (finally) start generating solid profits.
If you’ve ever watched a TV infomercial you’ve seen the types of products I’ve been selling since I was a kid.
I’ve sold directly to the public since I was 13, and I’ve written copy for products that have generated millions of dollars through the years.
The biggest lesson I’ve learned from selling hundreds of household and kitchen products?
It’s never what you sell – it’s how you present, highlight, discuss, and demonstrate what you sell.
But that’s not all. In my world of fairs and carnivals I was taught to get attention FAST. People are rushing by to get to the next exhibit, ride, show…the last thing they’re thinking about is buying a broom on the way to the concert.
The same rules apply in writing copy, especially website copy. If you don’t get the click NOW, your visitor disappears forever. Your site has to be immediately entertaining and useful to get people to stick around for more than 3 seconds.
At least 90% percent of sales is mastering the basics, because nine out of ten prospects are just giving you practice.To get the edge in sales, I had to learn where to go and who to talk to. And I’ve redefined my definition of a prospect through some hard knocks.
The bottom line is you need to know your market or you’ll spend a lot of sleepless nights worrying about paying the rent.
Good copy targets your prospect expertly and gets into their heads.
My very first item was a toy car called a tumble buggy, that would climb a wall and then flip over. Because I was the “new guy”, they put me on an untried product at the time, and it turned out to be a dud – the batteries would die in the middle of the pitch and the plastic wheels would come off during the “indestructible” portion of my demo.
So I learned at a young age how to deal with objections and angry customers. But more importantly I learned to highlight the benefits of the product intuitively.
By the time I was in my mid-twenties, I became the head sales trainer of the company, coaching people on how to promote a product in front of a live audience while handling objections, rowdy crowds, and the occasional glitch in the demo.
As a sales trainer and writer for 13 years, my strength is keying into the benefits most compelling to your market and connecting those benefits to concrete results.
My background and training have been instrumental in helping me to understand and “get into” the mind of the prospect – their needs,desires, fears; in short, I get to the heart of what keeps them up and night, and write copy that promises the solutions they crave.
I’ve written copy for a variety of industries, but now focus most of my energy on writing website content, blogs, and email campaigns.
If you’re frustrated that your website isn’t doing what you expected it to do we can talk about solutions, free of charge.
Just email me today.
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