How a 3rd Generation Gadget Demonstrator
Learned to Sell an Empty Paper Bag for $19.95
and How Your Sales Can Soar from the
“Tradesmen’s Trifecta”…

If you’ve ever watched a TV infomercial you’ve seen the types of products

I’ve been selling since I was a kid.

I’ve sold directly to the public since I was 13, and I’ve written copy for

products that have generated millions of dollars through the years.

The biggest lesson I’ve learned from selling hundreds of household and

kitchen products?

It’s never what you sell – it’s how you present, highlight, discuss, and

demonstrate what you sell.

But that’s not all. In my world of fairs and carnivals I was taught to get

attention FAST. People are rushing by to get to the next exhibit, ride,

show…the last thing they’re thinking about is buying a broom on the

way to Clay Aken.

The same rules apply in writing copy, especially website copy. If you

don’t get the click NOW, your visitor disappears forever. Your site has

to be immediately entertaining and useful to get people to stick around

for more than 3 seconds.

There’s an old saleman’s creed…it’s easier to sell a watch to the man

that has a dozen than to the man that has none. At least 90% percent

of sales is mastering the basics, because nine out of ten prospects are

just giving you practice.

To get the edge in sales, I had to learn where to go and who to talk to.

And I’ve redefined my definition of a prospect through some hard

knocks.

The bottom line is you need to know your market or you’ll spend a lot

of sleepless nights worrying about paying the rent.

Good copy targets your prospect expertly and gets into their heads.

My very first item was a toy car called a tumble buggy, that would

climb a wall and then flip over. Because I was the “new guy”, they put

me on an untried product at the time, and it turned out to be a dud –

the batteries would die in the middle of the pitch and the plastic

wheels would come off during the “indestructible” portion of my demo.

So I learned at a young age how to deal with objections and angry

customers. But more importantly I learned to highlight the benefits of

the product intuitively.

By the time I was in my mid-twenties, I became the head sales trainer

of the company, coaching people on how to promote a product in front

of a live audience while handling objections, rowdy crowds, and the

occasional glitch in the demo.

As a sales trainer and writer for 13 years, my strength is keying into

the benefits most compelling to your market and connecting those

benefits to concrete results.

My background and training have been instrumental in helping me to

understand and “get into” the mind of the prospect – their needs,

desires, fears; in short, I get to the heart of what keeps them up and

night, and write copy that promises the solutions they crave.

I’ve written copy for a variety of industries, but now focus most of my

energy on writing website content, blogs, and email campaigns.

If you’re frustrated that your website isn’t doing what you expected it

to do we can talk about solutions, free of charge.

Just email me today.