The following is a small selection of projects and is updated frequently. My goal in working with you is to make your project as successful as possible. To that end, I like to help my clients with their marketing strategy and fine-tune the content as necessary. You’ll notice on many of these projects the strategy was developed along with the content.
WEBSITE WRITING PROJECTS – RETAIL
Demand Brands needed a script developed for a national spot and long-form commercial, and corresponding website development.
3-step mailing campaign completed for a global virtual-assistant service.
The producers wanted a site to help promote their film project in festivals around the world.
RESTORED DIGITAL SOLUTIONS – Office Machine Supplier
RDS needed a website that reflected their emphasis on eco-friendly restored digital copiers and printers. Rather than simply write a laundry list of available machines, we shifted the focus to emphasizing the experience and unique service Gustavo and his team offered.
ALAIR HOMES – Home Construction and Remodeling
Alair needed a white paper written for their renovation business, to use as a lead generation tool in mailings and presentations.
INWEAVE – Weaving and Fabric Supply
Inweave is a major discount supplier of fabrics in the Midwest, and often finds itself with a surplus of taffeta, voiles, silk…Rather than add a new sales page each week, we set up a template that Inweave can use again and again to promote sales of any extra materials, saving them money and time.
IHI needed to develop a catalog site from scratch. The challenge was to highlight common household items and differentiate them from other mops, mixers, choppers and the like. We decided on a site that combined sales content with videos of the product in use. Focus Copywriter helped write the demonstrations along with the written sales copy.
OMG needed scripts written for infomercials and short-form commercials, for household and kitchen products.
WEBSITE WRITING PROJECTS – SERVICES
An agency specializing in the oil & gas industry, FuelFX produces marketing materials from brochures to websites to augmented reality tours.
HPCC needed content for a new website promoting web design services. We decided to focus on the theme of “home construction” and emphasized the extrordinary service and talent that Melodee and her team provide.
HMM was building a new site for its new divisions and needed “sizzle-copy” to go with its film production brand.
Independent film needed a Kickstarter campaign and press releases to raise funds successfully.
Leading business school application consulting service
Felicia G., CFP, needed a package developed that would provide passive income to her, while helping to grow her business. We developed an online and offline sales package incorporating her book, teleclasses, and individual advice.
Nina needed a sales page quickly to help promote a new book she had written, with a corresponding teleclass series she was developing.
APA wanted to reach new customers for its international outsourcing department, and was looking for copy that differentiated it from its dozens of competitors.