**MARKETING ROADMAP – $598**
First, I take a look at all of your current marketing pieces:
Website
Brochures
Current Salesletters
Executive Summary
Recent Newsletters
Business Card / Brochure
Second, we have a one-hour assessment call, where I analyze your goals and marketing strategy, and analyze what message you’re actually communicating.
Last, I send you an action plan, outlining what I discovered, and providing you with concrete tips and tactics that you can start implementing immediately. This will not be a theoretical business treatise, but a specific plan with a timeline.
WEBSITE EVALUATION – $98
Here’s where I put your website through the wringer using my proprietary 21-point evaluation.
First, I’ll dissect your copy for impact, persuasion, and it’s ability to ignite your reader to take action.
Second, I’ll look at your design in relation to your content and goals. Does the design complement the copy? Designers usually know what they’re doing, but the prettiest design in the world still needs to jive with your written message.
Third, I’ll analyze your search engine elements to make sure they’re optimized. You can generate a lot of traffic through using the best keywords and traffic generation strategies for your site. So why not do it?
Fourth, I’ll send over a written analysis of my findings, that will include a comprehensive evaluation of your copy, content, design, and SEO strategies, along with recommendations.
Lastly, you’re entitled to a 15-minute follow-up call, where you can ask me questions, try out new ideas, ask for specific recommendations, and even curse me out (it wouldn’t be the first time-I’m gentle, but tough).
WEBSITE EDITING AND SEO COPYWRITING
The worst case: getting a lot of visitors…only to see them click away forever. Good sales materials attract visitors through the search engines, then convert those visitors to buyers. I’ll write or edit your site to be compelling to your prospect and attractive to the search engines.
ONLINE NEWSLETTERS + EMAIL MARKETING
We’re deluged with information online, and standing out from the crowd using an ezine is extremely challenging. It’s too bad, because a good newsletter can help build your relationships with your prospects, increasing your trust and likeability. Online marketing is essential to any small to medium size business, and I’ll write the email campaign for your new product offering or service.
WEBSITE SALES LETTERS
Are you selling a product or service right from your website? Remember, it’s easy to get traffic, but it hard to find buyers. A good salesletter can dramatically increase your conversion rates. After we discuss your target market and goals, I’ll write your salesletter and promotional copy so you can start getting sales fast!
All I can say is “WOW”! You built such value through “your salesmanship in print” that I felt very comfortable setting the price much higher than I originally considered. I absolutely know this letter will resonant with the parents we are trying to reach.
–Felicia Gopaul, College Funding Resources
SOCIAL MEDIA
There are so many social mediums now it’s easy to get overwhelmed. I’ll consult with you about your business needs and we’ll develop a strategy to make blogging and other social media profitable to you.
BROCHURES & BUSINESS CARDS
Most brochures and business are placed in the circular file, aka the trash can! We’re getting so much information that it’s impossible to keep up with it all. If the person reading your material isn’t in need of your services or product that instant, they’ll toss out the literature. Unless you can immediately convey how you help, and back it up with real-life examples, you and your information will be forgotten. I’ll write a brochure and business card for you that helps keep you top of mind.
DIRECT MAIL COPYWRITING
Direct mail campaigns can be one of the most effective and powerful use of marketing dollars if used well. Unfortunately, most small businesses see the costs of a campaign prohibitive and don’t use this strategy to build their business. I’ll show you affordable ways to implement what is possibly the best lead generation strategy in history.
For more information on how I can help you, just email me or simply sign up for my free E-newsletter, which I publish just often enough to be useful but not irritating.
