Thought Leaders are today’s experts, and can command high fees and credibility.
With the abundance of content floating around accessible to everyone, it’s hard to figure out what works and what’s junk. An expert can navigate the overflowing banks of information and lead clients to the perfect solution for them.
This is the perfect package for businesses competing in a new or challenging industry, for which prospects need more and better information consistently.
The first step is good, engaging, and persuasive writing across the key pages of your website. If people are bored (#1 sin), they’ll soon become disenchanted. This is especially true for thought leaders, who rely on their knowledge and expertise to provide solutions.
Providing useful, consistent, and current information is the key to thought leadership. The first step here is usually to create an email newsletter, giving subscribers very useful information. Are email newsletters overdone? Not at all. People still want excellent, reliable information. But to encourage visitors to sign up you’ll want to offer an outstanding report, workbook, white paper, or even an audio or video.
To ensure your followers get the most cutting-edge information, you’ll also want to write blog content. The advantage to blog posts are that they can be created anywhere, in response to current events or developments in your arena. They don’t need to follow a specific schedule or format, and you can encourage subscribers to post comments, creating a valuable dialogue.
Creating dialogue is essential to thought leaders. It keeps you abreast of emerging trends, and allows your followers to communicate what’s working and not working for them, furthering your expertise. Social media is great for building these relationships. Facebook, twitter, and Linked In all have different formats and slants, but each should be a part of your relationship-building campaign. When done well, each of these helps grow your list and reinforce your community.
Lastly, as a thought leader you can implement some very powerful off-line strategies, including a direct mail campaign or brochure mailing.
This package is designed to quickly ramp you up to expert status, and consists of a Report, an initial Newsletter, an Email Campaign, Social Media setup and one month of posts (further months on request) and either Direct Mail copy or Brochure copy, depending on your needs.
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