When I research a business or industry, I look at competing websites, rankings and keywords to see what’s working and not working in basic SEO. Sometimes I’m surprised, to my annoyance.
I can lay out the top 3 – 5- 10 -X things “To Do” and “Not To Do” and then get foiled by search rankings.
For example, I was researching event planning sites in Ohio. I found a beautiful site that had some of my favorites:
- Current Blog
- Compelling Copy
- Clear Offer
- Relevant Keywords
Unfortunately it was on page ten.
On the other hand, one of the top 5 sites listed for “Event planners Ohio” had the following:
- Out of date blog
- No meta-tag keywords
- Cookie-cutter content
- Hard to read copy
- An annoying contact page that had no contact info, just a form for the visitor to fill out. No thanks.
So what was different?
The one significant difference I could find in a cursory look was that Company #2 had been in business for over ten years, whereas #1 was less than two years old.
There are a lot of factors that go into rankings, some not under your control, and you could go nuts trying to outwit the search engines. I enjoy playing the SEO game, and happily do it for my clients. But it’s not for the faint of heart.
Bottom Line: Focus on creating interesting relevant content repeatedly, and in time you’ll see results. Nothing happens overnight.
7 Deadly Mistakes of Website Content
If you enjoyed this post, sign up for my FREE E-Course and Website Evaluation7DeadlyMistakes