It’s one of the most common mistakes I see in business websites.
You want to tell your reader EVERYTHING about your business, but that’s no better than telling them nothing. People don’t want to know everything about you and your business. You’re lucky if they stick around for more than 10 seconds.
I was watching a director in rehearsal today. Yelling, screaming, running around flapping his arms…quite a performance. But he wasn’t directing. He was showing, doing, peacocking.
He scared the wits out of me, and the actor was reduced to mimicking.
Do you shadow your housekeeper around telling them how to clean? Would you explain proper snaking technique to your plumber? Do you follow your child around the playground? Or do you leave them alone and let them do their thing?
Let your visitor know how you can help them, and then let them do their thing. Guide them, but do it gently. Allow them to make up their minds about you (and make it really easy).
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7 Deadly Mistakes of Website Content
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