I like things to be simple. Copywriting is about clarity. You want to get your message across clearly and powerfully.
So as a writer I struggle with the sizzle and razzle dazzle of crazy graphic design. I’ve learned to talk the language and when I work with designers I get my way about 50% of the time. That’s pretty good, since I work closely with someone who designs a lot of stuff and who’s crazy about “image”.
Image Image Image.
Well, I got my comeuppance yesterday. I’m beginning to see that there’s something to be said about pretty packaging. She reworked some PowerPoint slides I’ve prepared for a presentation. They look nice. Maybe they’ll make me look good. I don’t know.
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7 Deadly Mistakes of Website Content
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