Professional Speakers and Trainers,
You’ve chosen a very competitive stage.
But with the right promotional materials,
you can spotlight your brilliance and
share your message with the world.
If you’re not sure your brochure and one-sheet make you look fantastic to your prospects…
If your website is getting weak traffic, or pathetic conversion rates…
If you’re ready to ramp up sales of your books, videos and workshops…
Good copywriting and positioning can turn your drab materials into dynamic money-makers.
In fact, you can improve your marketing dramatically with just a few tips. I can show you how, during a Free 30-minute Strategy Session, where I’ll review whatever you want me to – your website, brochure, video, sales page – you name it, and I GUARANTEE you’ll leave the session with at least one or two ideas you can implement right away.
If you’re interested in finding out exactly how a copywriter can help you build your speaking business, email me at Stacey@FocusCopywriter.com or just call me at 212.989.1398 (New York CIty) and we’ll set up a time to talk over the phone.
This really is a free session — not a sales pitch. You can ask as many questions as you like during the free 30-minutes and I’ll give you every idea and resource I can think of.
Whether or not you choose to work with me, you’ll get value out of the session. And if you do decide you’re ready to hire a copywriter, these are some of the ways I can help you:
Promotional Materials
One-Sheets – Innovative positioning
Brochures – Seductive copy + engaging pictures
Websites – Your front-line sales force
Marketing Letters – Help stand apart from your competition
Email Introductions – Land more speaking and training opportunities
Articles – Keep demonstrating your expertise
Demo DVD’s – Dynamic, professional quality that shows you at your best
Proposals – You can make or break a deal with a proposal
Webinars and Teleclasses
It’s so easy these days to produce your own webinar, and it’s a great way to test your message, hone your skills, or try out another market. But it can be challenging to attract enough visitors to make it profitable. Your initial invitation has to be compelling and your offer has to be crystal-clear and exciting. We can help you develop a fantastic introduction and offer, including sales copy and closing offers.
Information Products
Your audios, ebooks, and published books are your pride and joy – and bread and butter. Here’s where you put the best information you have to offer, mastered over years of hard-wrought experience. Your stuff may be transformative…but what if nobody buys? I’ve watched people slave over product creation, spending years procrastinating, worrying about it being good enough. I’ll work with you get your product finished, and then I’ll help you sell it.
You can spend thousands of dollars on these materials, but it’s not necessary. A few well-written pieces can be used as the foundation of your marketing and networking strategy. Of course, each of your promotional pieces needs to help you stand out as the go-to speaker in your field. Let’s face it, professional speakers are NOT few and far between.
You also want to make sure you’re targeting your market. Scattergun marketing is the quickest way to waste your time and money. Organizations see thousands of speaker proposals a year. Your materials are your sales force – they need to reflect the best you have to offer. We’ll develop mind-catching materials for you that communicate your value and help you get the gig.
FREE STRATEGY SESSION
If you’re interested in finding out exactly how a copywriter can help you build your speaking business, email me at Stacey@FocusCopywriter.com or just call me at 212.989.1398 (New York CIty) and we’ll set up a time to talk over the phone.
This really is a free session — not a sales pitch. You can ask as many questions as you like during the free 30-minutes and I’ll give you every idea and resource I can think of.
7 Deadly Mistakes of Website Content
If you enjoyed this post, sign up for my FREE E-Course and Website Evaluation
7DeadlyMistakes